Journalism's death knell?

This is a sad article about a British paper that has essentially admitted that it is cutting back its ability to do good journalism in the name of maximizing profits by cutting staff.  In this vein, it is now incentivizing its remaining staff to write fluffy articles that attract more readers and thus generate ad revenue, as opposed to labor-intensive, well-researched, important articles.  I think it's a story that's been playing out in newspapers around the world for the last decade or three.