Wednesday, February 13, 2013
Difference in "natural" and "organic" in food marketing
Here is a report by the Cornucopia Institute on the confusion created by processed food manufacturers between the terms "natural" and "organic". While they get into much more detail as far as pesticide residues, price differentials, and the like, the bottom line is simple. In the United States and in many other countries, you can't say your product is organic unless it has been independently certified as conforming to certain standards for production practices (these include the total prohibition of synthetic pesticides and fertilizers, as well as a lack of genetically modified ingredients). In contrast, "natural" has no legally-binding definition for food in the US. Any jive marketer can say his product is natural.